.2024 has actually been actually an unstable year for adtech funding.U.S.-focused adtech start-ups, when adapted to getting billions in financial backing every year, have increased virtually $360 thousand up until now this year, putting it on course to become the industryu00e2 $ s slowest year in over a many years, every Crunchbase data. That downturn results from market saturation, heightened regulative pressures, and also financial uncertainties.ADWEEK spoke with 5 VCs who remain to purchase adtech providers, even with these problems, concerning what they are looking for as well as what they stay away from. Possibly unsurprisingly, these clients are actually targeting chances in privacy-focused modern technologies as well as industry-specific locations including connected television.